ASB: Digital in Action

12 Hours
Study Mode
Part Time
Study Type
Start Date
6 Sept, 2021
RM 3,000
Buy Course
As more customer eyeballs move online, the war for their attention is intensifying. The advertising industry hit hard by Covid-19 sees the advertisers shift from traditional media to digital. Digital advertising spending is estimated to have increased year-on-year by 6 percent in 2020, according to WARC data, and presently accounts for more than half of all global ad spending.
Upcoming Course Dates
6 Sept, 2021
- 7 Sept, 2021
Starting in 35 days
Multiple Industry Experts
This course is being taught by multiple industry experts
Course Details
What to Expect

Despite this unprecedented transformation, research shows that more than 95% of the top ASEAN home-grown brands are only just starting to benefit from the international digital opportunity.

At this critical moment when forward-thinking companies have an opportunity to leap to the forefront, the Digital in Action course will enable participants to do so — to take advantage of ASEAN’s digital transformation by leveraging on digital technologies such as mobile, cloud computing, and artificial intelligence.

Taught by Prof. Willem Smit, who brings with him a wealth of experience in global multidisciplinary marketing and has taught extensively in Southeast Asia, this two-day program with equip you with hands-on tools and frameworks. By the end of this course, you will be able to rethink and improve your company’s digital marketing performance with just 6 hands-on “Hacks” that every organization can learn to implement.

Who Should Attend This Course
  • Recent graduates or those considering an MBA
  • Mid to Senior career professionals
  • Business Owners
  • English Proficiency
Course Outline
General Program
  • Analyze the digital customer journey and develop target market personas
  • Construct a content-based strategy and improve SEO performance
  • Optimize the paid search strategy
  • Develop a social media listening and engagement strategy, together with CRM and email strategy
  • Rethink your approach to digital marketing campaigning

Certificate of Completion

Course Dates & Schedule
6 Sept, 2021
7 Sept, 2021

12 Hours

Will I get a certificate at the end of the course?

Long Tracks: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

Who can I refer to get more insight on the courses?

You may drop us a message at Contact page. Our team will reply to you as soon as we can. Our working hours are 9am - 6pm on Monday to Fridays therefore do expect a slight delay in reply over the weekend.

What payment methods do you accept?

Currently, we accept online bank transfer & credit card payment.

Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Can I apply the 30% discount I obtained during sign up for this course?

Yes you can! The promo code is applicable to all courses with a start date. To enjoy the discount, simply apply the promo code, RBABEST30 and check out! Do note that the promo code can be used multiple times on any of our available courses on our platform. This promo code is valid until the 31st of July 2021.

One-stop tech, leadership and innovation academy aiming to be the primary catalyst to leverage people in the digital economy within the ASEAN region. Redbeat Academy is supported by airasia Digital and Google Cloud.

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