ASB: Strategizing the Marketing Organization

3.5 Hours
Study Mode
Part Time
Study Type
Start Date
Not Available
RM 750
Upcoming Course Dates
Coming Soon!
Multiple Industry Experts
This course is being taught by multiple industry experts
Course Details
What to Expect

In a world of increased digitization, economy lockdown challenges, and rapidly evolving customer behaviors, one of the business functions that has profoundly transformed is marketing Especially in Malaysia, the majority of digitized B 2 C and B 2 B customers is radically changing its search and purchasing behaviors. One big question is whether these changes will stay and a Next New Normal will emerge, or will it all return to the situation from before the COVID 19 outbreak? Whatever the outcome, it is important for Malaysian firms to become prepared and stay agile.

In this session we will not only discuss the strategic marketing decisions needed for putting the customer first, but also we will learn about the required organizational implications how to design the organization for being customer centric To compare best and current organizational practices, we will present ASB’s large scale study on Customer Centricity. In collaboration with market research company Vase ai, we researched how marketers of Malaysia based firms organize Marketing and customer centricity.

Who Should Attend This Course

High-potential managers and senior managers as well as anyone who wants to learn about Leadership and Management in Turbulent Times


English proficiency

Course Outline
General Program
  • Review Strategic Tools in Marketing
  • Learn about best practices to organize marketing and customer centricity
  • Compare best and current practices

Certificate of completion

Course Dates & Schedule
Coming Soon!
Will I get a certificate at the end of the course?

Long Tracks: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

Who can I refer to get more insight on the courses?

You may drop us a message at Contact page. Our team will reply to you as soon as we can. Our working hours are 9am - 6pm on Monday to Fridays therefore do expect a slight delay in reply over the weekend.

What payment methods do you accept?

Currently, we accept online bank transfer & credit card payment.

Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Can I apply the 30% discount I obtained during sign up for this course?

Yes you can! The promo code is applicable to all courses with a start date. To enjoy the discount, simply apply the promo code, RBABEST30 and check out! Do note that the promo code can be used multiple times on any of our available courses on our platform. This promo code is valid until the 31st of July 2021.

One-stop tech, leadership and innovation academy aiming to be the primary catalyst to leverage people in the digital economy within the ASEAN region. Redbeat Academy is supported by airasia Digital and Google Cloud.

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