ASB: Transforming Asian Brands for Success

12 Hours
Study Mode
Part Time
Study Type
Start Date
21 Sept, 2021
RM 3,000
Buy Course
Iconic brands have become great sources of value for some companies. Think of Coca Cola, Apple, Samsung, BMW, Toyota. However, digitization of the economy is changing the value of brands. Some brands have thrived, while others have declined in value.
Upcoming Course Dates
21 Sept, 2021
Starting in 50 days
Multiple Industry Experts
This course is being taught by multiple industry experts
Course Details
What to Expect

Digitalization has changed the playing field for brands. The increased availability of information online, lower search costs, and growing trust in reviews has impacted many incumbent brands. In such cases, better-informed customers don’t need to rely on brands as much as signals of quality. For challenger brands, the digital age has led to increases in value through more personalization, and empowering the pursuit of a greater purpose.

In this course, we will address both of the risks and opportunities of digitization when it comes to brand value. We will provide tools to help your organization promote the value of your brands and increase the power to impact positive change. For brands to thrive in a digital age, marketing and branding must be a core part of the corporate agenda. Instead of viewing marketing as a service or cost center, it is imperative for firms to view marketing as a strategic and innovative function.

By attending this course, current and future CMOs and marketing specialists will be armed with the knowledge and experience to make marketing and branding a key topic on the corporate agenda and drive brand transformation.

Who Should Attend This Course
  • Recent graduates or those considering an MBA
  • Mid to Senior career professionals
  • Business Owners
  • English Proficiency
Course Outline
General Program
  • Analyzing customer-brand equity
  • Assessing the digital-centric customer decision processes
  • Ascertaining the Marketing-Finance relationship and achieving real value that is measurable and quantifiable

Certificate of Completion

Course Dates & Schedule
21 Sept, 2021

12 Hours

Will I get a certificate at the end of the course?

Long Tracks: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

Who can I refer to get more insight on the courses?

You may drop us a message at Contact page. Our team will reply to you as soon as we can. Our working hours are 9am - 6pm on Monday to Fridays therefore do expect a slight delay in reply over the weekend.

What payment methods do you accept?

Currently, we accept online bank transfer & credit card payment.

Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Can I apply the 30% discount I obtained during sign up for this course?

Yes you can! The promo code is applicable to all courses with a start date. To enjoy the discount, simply apply the promo code, RBABEST30 and check out! Do note that the promo code can be used multiple times on any of our available courses on our platform. This promo code is valid until the 31st of July 2021.

One-stop tech, leadership and innovation academy aiming to be the primary catalyst to leverage people in the digital economy within the ASEAN region. Redbeat Academy is supported by airasia Digital and Google Cloud.

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