Customer Segmentation & Creating Buyer Persona

Level
Upskill
Duration
4 Hours
Study Mode
Part Time
Study Type
Online
Start Date
14 Sept, 2021
Price
RM 140
HRDF
Non-claimable
Buy Course
Learn to create customer avatars and segment audiences in order to help send the right message to the right audiences.
Upcoming Course Dates
14 July, 2021
Starting in 32 days
Apply
12 Aug, 2021
Starting in 61 days
Apply
Trainer
Ciayi Lim
Ciayi is a branding expert and has started her brand & marketing consulting studio in 2013, working closely with SMEs in Europe and Asia. She holds an MBA and is accredited by the Chartered Management Institute. She’s skilled in branding, strategic marketing, and digital marketing and has a super sharp eye in design elements and a general vibe. Safe to say, she’s very in-tune with her surroundings, that’s until you hear her laugh from a mile away. It’s very contagious, you’ve been warned!
Course Details
What To Expect

This course teaches the importance of knowing your customer and grouping your target audiences to help personalise your customer’s experience for better and improved campaign performance.

At the end of this course, you will be able to understand how to create customer avatars and segment audiences in order to help send the right message to the right audiences.

Recommended Path

Double-up your targeting prowess with knowing how to conduct online research and develop a complete marketing plan, alongside popular marketing strategies and frameworks used in the industry.

Who Should Attend This Course

Any individual looking to become a Digital Marketing professional.

Prerequisites

English and Malay Language proficiency.

Course Outline
General Program
  • Apply the theory and model of customer segmentation to marketing plan
  • Develop customer avatars and apply it to marketing plan
Course Dates & Schedule
Dates
Coming Soon!
FAQ
1.
Will I get a certificate at the end of the course?

Long Tracks: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

2.
Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

3.
Who can I refer to get more insight on the courses?

You may drop us a message at Contact page. Our team will reply to you as soon as we can. Our working hours are 9am - 6pm on Monday to Fridays therefore do expect a slight delay in reply over the weekend.

4.
What payment methods do you accept?

Currently, we accept online bank transfer & credit card payment.

5.
Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

6.
Can I apply the 30% discount I obtained during sign up for this course?

Yes you can! The promo code is applicable to all courses with a start date. To enjoy the discount, simply apply the promo code, RBABEST30 and check out! Do note that the promo code can be used multiple times on any of our available courses on our platform. This promo code is valid until the 30th of June 2021.



One-stop tech, leadership and innovation academy aiming to be the primary catalyst to leverage people in the digital economy within the ASEAN region. Redbeat Academy is supported by airasia Digital and Google Cloud.

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