Customer Segmentation & Creating Buyer Persona

Level
Upskill
Duration
4 Hours: 1pm - 5pm
Study Mode
Part Time
Study Type
Online
Start Date
25 Nov, 2021
Price
RM140
HRDF
Non-claimable
Buy Course
Learn to create customer avatars and segment audiences in order to help send the right message to the right audiences.
Upcoming Course Dates
Trainer
Ciayi Lim
Ciayi is a branding expert and has started her brand & marketing consulting studio in 2013, working closely with SMEs in Europe and Asia. She holds an MBA and is accredited by the Chartered Management Institute. She’s skilled in branding, strategic marketing, and digital marketing and has a super sharp eye in design elements and a general vibe. Safe to say, she’s very in-tune with her surroundings, that’s until you hear her laugh from a mile away. It’s very contagious, you’ve been warned!
Course Details
What To Expect

This course teaches the importance of knowing your customer and grouping your target audiences to help personalise your customer’s experience for better and improved campaign performance.

At the end of this course, you will be able to understand how to create customer avatars and segment audiences in order to help send the right message to the right audiences.

Recommended Path

Double-up your targeting prowess with knowing how to conduct online research and develop a complete marketing plan, alongside popular marketing strategies and frameworks used in the industry.

Who Should Attend This Course

Any individual looking to become a Digital Marketing professional.

Prerequisites

English and Malay Language proficiency.

Course Outline
General Program
  • Market and customer segmentation
  • Creating buyer persona & applying into the strategic marketing plan
Course Dates & Schedule
Dates
25 Nov, 2021

4 Hours: 1pm - 5pm

FAQ
1.
Will I get a certificate at the end of the course?

Complete Reskill Programs: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

2.
Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

3.
Who can I refer to get more insight on the courses?

You may drop us a WhatsApp message at 010-5007878. Do take note that our working hours are 9am - 6pm on Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend.

4.
What payment methods do you accept?

We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

*Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

5.
Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.