Imperial Online Masterclass: Strategic Marketing

12.5 Hours
Study Mode
Part Time
Study Type
Start Date
Not Available
RM 4,200
Upcoming Course Dates
Coming Soon!
Multiple Industry Experts
This course is being taught by multiple industry experts
Course Details
What to Expect

A number of live online masterclasses are made available for continuing professional development. These classes are also suitable for university students offering a co-curricular learning experience to supplement their undergraduate or postgraduate studies. The classes are taught by leading academics in their field of education and research.

Every organisation has to put in a lot of money, resources, and manpower in promoting its service. In the current economy, just creating goods and expecting to get buyers is certainly not going to work out. Instead, every business has to focus on creating products that resonate with the needs of consumers. This also gives your goods or services a unique value, making it all the more favourable over other competitors. For an organisation, strategic marketing is now vital for sustaining itself in the long run.

This masterclass will provide participants with latest innovative tools in marketing for successful marketing strategies, enable them to understand the key drivers of successful marketing strategies and critically evaluate the success of marketing campaigns.

Who Should Attend This Course

This masterclass is designed for participants interested in the latest tools and cutting-edge knowledge of strategic marketing, including customer relationship engagement, brand management, relationship marketing, and brand leveraging strategies.


English proficiency

Course Outline
General Program
  • Customer relationship marketing
  • Product marketing strategies
  • Marketing channels management
  • Strategic marketing communications
  • Brand management
  • Brand leveraging strategies

All participants will receive a verified Imperial College London Digital Certificate on successful completion of the masterclass.

For masterclasses that run over six weeks with project and tutorials, a project assessment transcript will be provided in addition to the digital certificate.

Course Dates & Schedule
Coming Soon!
Will I get a certificate at the end of the course?

Long Tracks: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

Who can I refer to get more insight on the courses?

You may drop us a message at Contact page. Our team will reply to you as soon as we can. Our working hours are 9am - 6pm on Monday to Fridays therefore do expect a slight delay in reply over the weekend.

What payment methods do you accept?

Currently, we accept online bank transfer & credit card payment.

Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Can I apply the 30% discount I obtained during sign up for this course?

Yes you can! The promo code is applicable to all courses with a start date. To enjoy the discount, simply apply the promo code, RBABEST30 and check out! Do note that the promo code can be used multiple times on any of our available courses on our platform. This promo code is valid until the 31st of July 2021.

One-stop tech, leadership and innovation academy aiming to be the primary catalyst to leverage people in the digital economy within the ASEAN region. Redbeat Academy is supported by airasia Digital and Google Cloud.

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