Metrics for Digital Marketing Success

6 Hours
Study Mode
Part Time
Study Type
Start Date
5 Aug, 2021
RM 210
Buy Course
Learn the importance of tracking metrics and a variety of ways to understand performance to help optimise campaigns for success.
Upcoming Course Dates
5 Aug, 2021
Starting in 3 days
Robin Coenraad
Robin, also known as Digital Robin, has more than 10 years’ experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns. He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing and Email Marketing. He has up-skilled entire marketing departments and has brought significant increase in revenue with the clients he’s worked with.
Course Details
What To Expect

You will understand which metrics to always keep a close eye on, at the same time, knowing how to implement strategies that will help optimise a campaign, whether it be SEO, SEM, email, content or social media.

You will also familiarise yourself with various tools used for tracking various types of metrics.

Recommended Path

Learners can choose to double-up their performance marketing skills with knowledge on developing an industry-standard marketing plan with various marketing tools and frameworks used in the industry.

Who Should Attend This Course

Any individual looking to become an influencer.


English and Malay Language proficiency.

Course Outline
General Program
  • Actionable metrics vs. Vanity metrics
  • Tracking metrics that matter
  • Measuring effectiveness of a campaign
  • Effective reporting to C-level managers (GA, GSC & Data Studio)
Course Dates & Schedule
5 Aug, 2021

6 Hours

Will I get a certificate at the end of the course?

Long Tracks: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

Who can I refer to get more insight on the courses?

You may drop us a message at Contact page. Our team will reply to you as soon as we can. Our working hours are 9am - 6pm on Monday to Fridays therefore do expect a slight delay in reply over the weekend.

What payment methods do you accept?

Currently, we accept online bank transfer & credit card payment.

Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Can I apply the 30% discount I obtained during sign up for this course?

Yes you can! The promo code is applicable to all courses with a start date. To enjoy the discount, simply apply the promo code, RBABEST30 and check out! Do note that the promo code can be used multiple times on any of our available courses on our platform. This promo code is valid until the 31st of July 2021.

One-stop tech, leadership and innovation academy aiming to be the primary catalyst to leverage people in the digital economy within the ASEAN region. Redbeat Academy is supported by airasia Digital and Google Cloud.

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