You've successfully logged out of AirAsia Academy. Come back soon!

Metrics for Digital Marketing Success

In this intermediate to advanced course, you will learn the importance of tracking metrics and a variety of ways to understand performance to help you optimise your campaigns for success.

Level
Upskill
Duration
6 Hours: 10am - 4pm
Study Mode
Part Time
Study Type
Online
Start Date
Not Available
Price
RM210
HRDF
Non-claimable
Upcoming Course Dates
Coming Soon!
Trainer
Robin Coenraad
Robin, also known as Digital Robin, has more than 10 years’ experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns. He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing and Email Marketing. He has up-skilled entire marketing departments and has brought significant increase in revenue with the clients he’s worked with.
Course Details
What To Expect

In this course, learners will understand which metrics to always keep a close eye on, at the same time, knowing how to implement strategies that will help optimise a campaign, whether it be SEO, SEM, email, content or social media. Learners will also familiarise yourself with various tools used for tracking various types of metrics.

Recommended Path

Learners can choose to double-up their performance marketing skills with knowledge on developing an industry-standard marketing plan with various marketing tools and frameworks used in the industry.

Who Should Attend This Course

Any individual looking to enhance their skills in Digital Marketing.

Prerequisites
  • English and Malay Language proficiency.
  • Minimum of 2 - 3 years of Digital Marketing experience.
Course Outline
General Program
  • Actionable metrics vs. Vanity metrics
  • Tracking metrics that matter
  • Measuring effectiveness of a campaign
  • Effective reporting to C-level managers (GA, GSC & Data Studio)
Course Dates & Schedule
Dates
Coming Soon!
FAQ
1.
Will I get a certificate at the end of the course?

Complete Reskill Programs: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

2.
Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

3.
Who can I refer to get more insight on the courses?

You may drop us a WhatsApp message at 010-5007878. Do take note that our working hours are 9am - 6pm on Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend.

4.
What payment methods do you accept?

We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

*Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

5.
Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

6.
What is the difference between RCOC-B and RCOC-EVLOS Module 1?

The Remote Pilot Certificate of Competency - Basic (RCoC-B) satisfies the requirements within the Specific category (medium risk category). The RCoC-B satisfies the competency requirements of a published *PDRA or *STS that involves *VLOS flights. The following operations usually falls within the specific category:

  • Agriculture
  • Flying the drone above 400ft
  • Flying Beyond Visual Line of Sight (BVLOS)
  • Pre-Defined Risk Assessment (PDRA)
  • Standard Scenario (STS)
  • Visual Line of Sight (VLOS)

The Remote Pilot Certificate of Competency Extended Visual Line of Sight Module 1 (RCoC (EVLOS) Module 1) is an additional module which enables Extended Visual Line of Sight operations. The prerequisite for attending Module 1 is RCoC-B which will imply that all Remote Pilots are required to be competent on RCoC-B before attending the Module 1 course.