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Search Engine Marketing (SEM)

Opportunity to dive deep into Search Engine Marketing with Google Ads, learn best practices to create ads that convert and drive business results.

Level
Upskill
Duration
4 Hours: 1pm - 5pm
Study Mode
Part Time
Study Type
Online
Start Date
Not Available
Price
RM140
HRDF
Non-claimable
Upcoming Course Dates
Coming Soon!
Trainer
Robin Coenraad
Robin, also known as Digital Robin, has more than 10 years’ experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns. He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing and Email Marketing. He has up-skilled entire marketing departments and has brought significant increase in revenue with the clients he’s worked with.
Course Details
What To Expect

You can expect a thorough understanding in how to develop and implement Search Engine Marketing campaigns according to industry standards. The course will cover the various components of SEM, how to take advantage of keyword match types, bidding strategies, keyword selections along with general Google Ads best practices. You will be able to run entire Google Ad campaigns after the completion of this course.

Recommended Path

Once you’re acquainted with SEM and running ads on Google, knowing how to do SEO will further help your campaigns in the long run. Afterall, both SEM and SEO rely heavily on keywords so why not boost your keywords organically too!

Who Should Attend This Course

Any individual looking to become a Digital Marketing professional.

Prerequisites

English and Malay Language proficiency

Course Outline
General Program
  • Understand the components of SEM
  • Understand the differences between keyword match types
  • Google Ads best practices
  • Learn how to use Google Ads platform to create Ads
  • Navigate various SEM online research tools
Course Dates & Schedule
Dates
Coming Soon!
FAQ
1.
Will I get a certificate at the end of the course?

Complete Reskill Programs: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

2.
Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

3.
Who can I refer to get more insight on the courses?

You may drop us a WhatsApp message at 010-5007878. Do take note that our working hours are 9am - 6pm on Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend.

4.
What payment methods do you accept?

We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

*Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

5.
Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

6.
What is the difference between RCOC-B and RCOC-EVLOS Module 1?

The Remote Pilot Certificate of Competency - Basic (RCoC-B) satisfies the requirements within the Specific category (medium risk category). The RCoC-B satisfies the competency requirements of a published *PDRA or *STS that involves *VLOS flights. The following operations usually falls within the specific category:

  • Agriculture
  • Flying the drone above 400ft
  • Flying Beyond Visual Line of Sight (BVLOS)
  • Pre-Defined Risk Assessment (PDRA)
  • Standard Scenario (STS)
  • Visual Line of Sight (VLOS)

The Remote Pilot Certificate of Competency Extended Visual Line of Sight Module 1 (RCoC (EVLOS) Module 1) is an additional module which enables Extended Visual Line of Sight operations. The prerequisite for attending Module 1 is RCoC-B which will imply that all Remote Pilots are required to be competent on RCoC-B before attending the Module 1 course.