Search Engine Marketing (SEM)

4 Hours
Study Mode
Part Time
Study Type
Start Date
3 Aug, 2021
RM 140
Buy Course
Opportunity to dive deep into Search Engine Marketing with Google Ads, learn best practices to create ads that convert and drive business results.
Upcoming Course Dates
3 Aug, 2021
Starting in 1 days
2 Sept, 2021
Starting in 31 days
Robin Coenraad
Robin, also known as Digital Robin, has more than 10 years’ experience as a digital marketer. He is a digital marketing strategist at heart with a taste for high-value, data-driven online campaigns. He is well-versed in the areas of SEO, SEM, Social Media Marketing, Content Marketing and Email Marketing. He has up-skilled entire marketing departments and has brought significant increase in revenue with the clients he’s worked with.
Course Details
What To Expect

You can expect a thorough understanding in how to develop and implement Search Engine Marketing campaigns according to industry standards. The course will cover the various components of SEM, how to take advantage of keyword match types, bidding strategies, keyword selections along with general Google Ads best practices. You will be able to run entire Google Ad campaigns after the completion of this course.

Recommended Path

Once you’re acquainted with SEM and running ads on Google, knowing how to do SEO will further help your campaigns in the long run. Afterall, both SEM and SEO rely heavily on keywords so why not boost your keywords organically too!

Who Should Attend This Course

Any individual looking to become a Digital Marketing professional.


English and Malay Language proficiency

Course Outline
General Program
  • Understand the components of SEM
  • Understand the differences between keyword match types
  • Google Ads best practices
  • Learn how to use Google Ads platform to create Ads
  • Navigate various SEM online research tools
Course Dates & Schedule
3 Aug, 2021

4 Hours

2 Sept, 2021

4 Hours

Will I get a certificate at the end of the course?

Long Tracks: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

Who can I refer to get more insight on the courses?

You may drop us a message at Contact page. Our team will reply to you as soon as we can. Our working hours are 9am - 6pm on Monday to Fridays therefore do expect a slight delay in reply over the weekend.

What payment methods do you accept?

Currently, we accept online bank transfer & credit card payment.

Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

Can I apply the 30% discount I obtained during sign up for this course?

Yes you can! The promo code is applicable to all courses with a start date. To enjoy the discount, simply apply the promo code, RBABEST30 and check out! Do note that the promo code can be used multiple times on any of our available courses on our platform. This promo code is valid until the 31st of July 2021.

One-stop tech, leadership and innovation academy aiming to be the primary catalyst to leverage people in the digital economy within the ASEAN region. Redbeat Academy is supported by airasia Digital and Google Cloud.

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