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The Digital Marketing Landscape

Be exposed to the 3 main types of digital media and the 7 key components of digital marketing.

Level
Upskill
Duration
2 Hours: 10am - 12pm
Study Mode
Part Time
Study Type
Online
Start Date
Not Available
Price
RM70
HRDF
Non-claimable
Upcoming Course Dates
Coming Soon!
Trainer
Ciayi Lim
Ciayi is a branding expert and has started her brand & marketing consulting studio in 2013, working closely with SMEs in Europe and Asia. She holds an MBA and is accredited by the Chartered Management Institute. She’s skilled in branding, strategic marketing, and digital marketing and has a super sharp eye in design elements and a general vibe. Safe to say, she’s very in-tune with her surroundings, that’s until you hear her laugh from a mile away. It’s very contagious, you’ve been warned!
Course Details
What To Expect

This course helps you understand the overall environment & landscape of digital marketing in the 21st century, and where it’s headed. You will be taken through a tour of the digital marketing world and learn what makes it a multi-billion dollar industry, and why businesses of all sizes are reaping the benefits of marketing their businesses online.

You’ll learn the 3 main types of digital media and the 7 key components of digital marketing.

Recommended Path

Once you’re familiar with the current Digital Marketing Landscape, you’ll know better what tickles your fancy and which specific digital marketing competencies suit you best. Your next step is choosing your field of focus whether that be online branding, SEO, SEM, Social Media Marketing, Email Marketing or Content Marketing.

Who Should Attend This Course

Any individual looking to begin their journey in digital marketing.

Prerequisites

English and Malay Language proficiency.

Course Outline
General Program
  • Latest trends and key components in the digital marketing landscape
Course Dates & Schedule
Dates
Coming Soon!
FAQ
1.
Will I get a certificate at the end of the course?

Complete Reskill Programs: Yes, you will! The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

Byte Sized Courses: Yes, we will award you with a certificate for all byte sized courses with ten (10) learning hours and above. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

BINA Digital: Yes, we will award you with a certificate upon full attendance of the program. The certificate will be issued by Redbeat Academy and endorsed by Google Cloud.

2.
Can I get a job after the course?

Your certificate is recognised by the industry which is sufficient to land you a job. If you stand out, our trainers may recommend you to companies within the airasia and Google Cloud ecosystem, or their extensive network of businesses.

3.
Who can I refer to get more insight on the courses?

You may drop us a WhatsApp message at 010-5007878. Do take note that our working hours are 9am - 6pm on Monday to Friday and our friendly team will reply to you as soon as we can. However, do expect a slight delay in reply in enquiries over the weekend.

4.
What payment methods do you accept?

We currently accept debit card and credit card. We're also happy to announce that we now have interest-free* instalment plans!

*Interest-Free Instalment plans are currently available for ILT courses only, and applies to Maybank and Public Bank credit card holders, with a minimum purchase of RM500 and above.

5.
Do you offer any free learning resources?

Yes, we do! Kindly refer to the Resources page. We have conducted free introductory sessions via our YouTube channel where you can watch it anytime and anywhere.

6.
What is the difference between RCOC-B and RCOC-EVLOS Module 1?

The Remote Pilot Certificate of Competency - Basic (RCoC-B) satisfies the requirements within the Specific category (medium risk category). The RCoC-B satisfies the competency requirements of a published *PDRA or *STS that involves *VLOS flights. The following operations usually falls within the specific category:

  • Agriculture
  • Flying the drone above 400ft
  • Flying Beyond Visual Line of Sight (BVLOS)
  • Pre-Defined Risk Assessment (PDRA)
  • Standard Scenario (STS)
  • Visual Line of Sight (VLOS)

The Remote Pilot Certificate of Competency Extended Visual Line of Sight Module 1 (RCoC (EVLOS) Module 1) is an additional module which enables Extended Visual Line of Sight operations. The prerequisite for attending Module 1 is RCoC-B which will imply that all Remote Pilots are required to be competent on RCoC-B before attending the Module 1 course.