BINA Digital Basic

Full/Part Time

Choose to do this program full or part-time, to best suit your busy schedule.

Real World Projects

The on-the-job project will give you the opportunity to carry out real-life digital marketing activities.


The Bina Basic program is a specialized introductory level program structured to introduce and guide SME’s and new business starters in the simplest and most effective way possible.

Study Mode
1 to 2 weeks
Certification Body
Pre Requisites


Go-eCOMMERCE : Onboarding

We cover the tricks and tips of branding, positioning, and doing business online. When deciding to go eCommerce, it is important to know what is available and how to leverage them to help you be successful.

Accounting 101

Understanding the importance of keeping track of your business finances. Learn how to use basic accounting to measure the success of your business by implementing simple tools and KPIs. It’s all about Budget – Track – Plan – Prepare.


Learn why it’s so relevant to capture stunning visuals that best represent your products and services. Find out cool hacks and insights to increase desirability.

Profitability : Pricing Your product correctly

Start measuring your business success by learning the steps to keeping track of your business’ profit and loss.

Get started with Google Analytics

Learn and analyze how customers engage with your business website, then turn these insights into well-informed, actionable decisions.

Building Your Own Website from Scratch

Find out how do you find market fit based on what is popular and trending and why is this important for your business.

Increasing your sales with trends

Tracking and Optimisation

From data to decisions, from decisions to optimised results. Apply your knowledge in understanding what needs to be improved for better campaign results.

Know What Your Customer Wants

Understand what it means to engage a customer, but more importantly, how to keep them coming back.

Build Your Own Brand Authenticity

Your brand is your business’ face, find out the techniques of getting your brand to represent you as the owner as well as the products or services you offer.

26 Aug 2020
MYR 20.00

Yes! You will receive a certificate based on your learning path, endorsed by Redbeat Academy and Google. 

Your certification is recognised by the industry which is sufficient to land you a job. If you stand out, the trainers may recommend you to companies within the Airasia and Google ecosystem, or within their extensive network of businesses. 

Yes, the digital fundamentals course is designed to offer an overview of each of the learning path and your future career path. You may decide which is the most suitable learning path to choose from. Reach out to our trainers for some insights! 

Hours are based on each learning path. For full time students, it will be morning and afternoon sessions, starting at 10am at Redbeat Academy at KL Sentral. For part time students, classes start at night on weekdays from 8pm – 10pm, serving online sessions only.

Yes, you may opt for online classes. However, we encourage you to join in person at Redbeat Academy for the best learning experience.

Send us a message and we will arrange an online call with you, or schedule a visit to Redbeat Academy, at KL Sentral for the full-experience. 

Refunds are not available at the moment.