Digital Marketing

“Location, location, location”
is now
“data, data, data”. 

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VIEW CURRICULUM
VIEW CURRICULUM
Full/Part Time

Choose to do this program full or part-time, to best suit your busy schedule.

Certification by Google

At the end of this program, you will receive a widely-recognised Google certification.

Real World Projects

The on-the-job project will give you the opportunity to carry out real-life digital marketing activities.

Full/Part Time

Choose to do this program full or part-time, to best suit your busy schedule.

Real World Projects

The on-the-job project will give you the opportunity to carry out real-life digital marketing activities.

OVERVIEW

With each passing day, more analytic and creative marketing tools are being developed and optimized to help you better understand the marketing world around you and more importantly, how we choose to tackle it on various online channels. Digital Marketing still remains the most effective medium to reach out to target audiences globally, and it all boils down to skilled execution of best practices.

Through this program, you will learn how to create strategies and use digital marketing tools most appropriate for your specific needs. You will be guided on how to create exciting campaigns on a variety of online mediums and use online tools the way Thor uses his hammer!

Even better, you will get to put your new skills and new-found knowledge to work on real-life marketing scenarios with various businesses under the Airasia and Google Umbrella.

Study Mode
Full-time or Part-time
Level
Beginner
Date
05/10/2020
Duration
3 to 6 months
Certification Body
Redbeat Academy
Pre Requisites

Minimum SPM
English proficiency

To skip the Foundation level, you will need to have already completed a Digital Foundation (DF103 or DF104)
program.

A minimum of 20 pax per batch is required for the commencement of this program.

WHY BECOME A DIGITAL MARKETER ?
WHY BECOME A DIGITAL MARKETER ?

The demand for Digital Marketers is at an all-time high, especially skilled digital marketers. Business owners and employers find it challenging to gauge the level of quality in digital marketers, but now, the benchmark has officially been set.

Redbeat Academy’s Digital marketing trainers are experienced professionals with real-world experience and technical know-how. They have over 20 collective years of experience in the industry, all at your disposal.

With a certificate from Redbeat Academy and Google, you’ll be equipped with the right knowledge and tools to leapfrog your career in digital marketing. Only one question remains, are you ready?

WHAT YOU WILL LEARN

Digital Fundamental

Google Cloud Platform Fundamentals
Explore the Google Cloud Platform and learn how to incorporate cloud-based solutions into business strategies.

Introduction to Programming & Coding For Everyone
Discover how to code a real app – no experience needed!

Cybersecurity 101
Familiarise yourself with the terminology used in the fast-changing world of cybersecurity.

Introduction to Machine Learning
Understand what machine learning is about – ie getting computers to act without being explicitly programmed – and how pervasive its application is today.

Critical and Creative Problem Solving
Explore the different aspects of creativity and increase your ability to develop multiple ideas and concepts to solve problems.

Google Analytic Academy
Acquire the numerical and computational tools to make sense of number sequences and to study quantitative variations via functions and their graphs.

Google CSI Lab
Leverage design thinking to gain a better user perspective, and understand which problems are the most important to solve.

Introduction to G Suite
How to use cloud computing, productivity and collaboration tools, software, and products developed by Google.

Digital Marketing Basic

Introduction to Digital Marketing
We first start our digital marketing adventure by checking out what the digital marketing landscape looks like, and of course, what makes it tick.

Digital Marketing Channels and Components
Digital marketing terrains can often be complex, but here, you’ll better understand the digital jungle and leverage the powers of SEO, SEM, Social media marketing, Email marketing, content marketing, and more.

Marketing Tools Overview
Just like how a hammer helps a handyman or a paintbrush helps a painter, expert digital marketers use a set of tools to help gain insights to data and analytics to perform better and achieve positive results.

Online Marketing Strategy
Once you’ve landed on digital marketing land, we’ll guide you on how to navigate and strategize a whole array of frameworks and models to set the base of your marketing campaigns.

Website and Landing Page Development
An online home to bring it all together. Know how to build and develop a small piece of online real-estate.

Ecommerce
A topic that’s no stranger to modern-day society, but how does it look like on the other side? Here you’ll learn how to set up an online shop so you can start selling away to your heart’s content.

Capstone Program

Hands-on projects or on-the-job training that let you apply what you’ve learned in a program. Trainers will provide problem statements/case/project theme to participants together with industry partners to solve them within 4 – 8 weeks duration. Final evaluation will be done by industry partners in Capstone program.

During this program, participants will be assigned to mentor to support them in delivering the projects.

INTAKES
Batch 2021
MYR 12,500.00
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YOUR TRAINERS

Robin Coenraad

Robin, also known as Digital Robin, has more than 10 years’ experience as a digital marketer. He has up-skilled entire marketing departments and has brought significant increase in revenue with the clients he’s worked with.

Ciayi Lim

Ciayi is a branding expert and has started her brand & marketing consulting studio in 2013, working closely with SMEs in Europe and Asia. She holds an MBA and is accredited by the Chartered Management Institute.

FREQUENTLY ASKED QUESTIONS

Yes! You will receive a certificate based on your learning path, endorsed by Redbeat Academy and Google. 

Your certification is recognised by the industry which is sufficient to land you a job. If you stand out, the trainers may recommend you to companies within the Airasia and Google ecosystem, or within their extensive network of businesses. 

Yes, the digital fundamentals course is designed to offer an overview of each of the learning path and your future career path. You may decide which is the most suitable learning path to choose from. Reach out to our trainers for some insights! 

Hours are based on each learning path. For full time students, it will be morning and afternoon sessions, starting at 10am at Redbeat Academy at KL Sentral. For part time students, classes start at night on weekdays from 8pm – 10pm, serving online sessions only.

Yes, you may opt for online classes. However, we encourage you to join in person at Redbeat Academy for the best learning experience.

Send us a message and we will arrange an online call with you, or schedule a visit to Redbeat Academy, at KL Sentral for the full-experience. 

Refunds are not available at the moment.

One-stop tech, leadership and innovation academy aiming to be the primary catalyst to leverage people in the digital economy within the ASEAN region. Redbeat Academy is supported by AirAsia and Google.

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