DIGITAL MARKETING 101

Learn the fundamentals of all the Digital Marketing Components in this 4 day short-course. 

Topics
  1. Online Branding – Understand and anaylse the primary concepts of online branding & identifying unique brand value for effective market positioning.
  2. Content & Email Marketing – Learn and develop methods and formats for content marketing using various online mediums according to industry best practices.
  3. Social Media Marketing – Learn features of Facebook and Instagram Business in-depth and how to create marketing campaigns using Facebook Business Suite & Facebook Business Ads Manager.
  4. SEO (Search Engine Optimisation) – Learn and apply the various ranking factors that make up SEO and methods for implementation according to industry best practices.
  5. SEM (Search Engine Marketing) – Learn how to plan and develop a SEM campaign and understand the factors attributed to a succesful SEM campaign.
Hours

16

Duration

4 Days

Price

RM1,950 per pax
*25% discount for early birds (Before 25th Jan) 

**this course is HRDF claimable

Dates

1st Session: 2nd – 5th February
2nd Session: 16th – 19th February